Competing against luck: the story of innovation and customer choice
Auteur :
Christensen, Clayton M. / Hall, Taddy / Dillon, Karen / Duncan, David S.
Éditeur :
HarperCollins Publishers Inc
ISBN :
9780062435613
Date de publication :
3 nov. 2016
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
472 g
Format :
book
Langue :
Anglais
Pays d'origine :
USA
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?