Destination marketing organisations
Auteur :
Pike, Steven
Éditeur :
Taylor & Francis Ltd
ISBN :
9780080443065
Date de publication :
13 nov. 2004
Dimensions :
24,0 x 16,6 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.