Benchmarking national tourism organisations and agencies
Éditeur :
Taylor & Francis Ltd
ISBN :
9780080446578
Date de publication :
2 mai 2006
Dimensions :
23,4 x 15,6 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examines comparative performance and best practice in National Tourism Organisations/Administrations from research carried out in 2003 and 2004. This book compares qualitative and quantitative data in order to ascertain best performance. It brings insight from both the academic and practitioner markets, and contains international case studies.