Progress in tourism marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780080450407
Date de publication :
30 mars 2006
Dimensions :
23,4 x 15,6 cm
Poids :
725 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.