Handbook of hospitality marketing management
Éditeur :
Taylor & Francis Ltd
ISBN :
9780080450803
Date de publication :
11 avr. 2008
Dimensions :
23,4 x 16,5 cm
Poids :
1000 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's operations, this book provides fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles.