Hospitality marketing: an introduction
Auteur :
Bowie, David
Éditeur :
Bowie, DavidButtle, Francis,Brookes, Maureen,Mariussen, Anastasia,
ISBN :
9780080967912
Date de publication :
22 mars 2011
Dimensions :
24,6 x 18,9 x 2,3 cm
Poids :
955 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shows you how to apply the principles of marketing within the hospitality industry. This title emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It describes the impact that the internet has had on both marketing and hospitality.