Destination brands
Auteur :
Morgan, Nigel / Pritchard, Annette / Pride, Roger
Éditeur :
Taylor & Francis Ltd
ISBN :
9780080969305
Date de publication :
9 mars 2011
Dimensions :
23,5 x 19,1 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.