Marketing island destinations
Éditeur :
Taylor & Francis Inc
ISBN :
9780123849090
Date de publication :
29 juil. 2010
Dimensions :
22,9 x 15,2 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
USA
Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.