Irresistible! markets, models, and meta-value in consumer electronics
Auteur :
Bailey, George / Bailey, GeorgeWenzek, Hagen,
Éditeur :
Pearson Education (US)
ISBN :
9780131987586
Date de publication :
1 déc. 2005
Dimensions :
23,6 x 15,7 x 2,4 cm
Poids :
549 g
Langue :
Anglais
Pays d'origine :
USA
The consumer electronics industry is entering an era of rapid growth. This book previews the industry's future - from online gaming to telehealthcare, and beyond. It offers guidance on many things, from technology platforms to user interface design, branding to channel strategies. It helps you: make decisions, find your differentiators, and more.