Management information systems: managing the digital firm
Auteur :
Laudon, Kenneth C.
Éditeur :
Laudon, Kenneth C.Laudon, Jane P.,
ISBN :
9780133898163
Date de publication :
5 janv. 2015
Dimensions :
27,6 x 21,6 x 2,8 cm
Poids :
1497 g
Langue :
Anglais
Pays d'origine :
USA
The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.