Tourism marketing mgmt handbook stud edn
Auteur :
Witt, Stephen
Éditeur :
Witt, StephenMoutinho, Luiz,
ISBN :
9780134395302
Date de publication :
22 juin 1995
Dimensions :
23,2 x 17,3 x 2,4 cm
Poids :
838 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the help of coverage of various management decision areas. The applied analysis and discussion featured includes pertinent examples.