Basic marketing research with excel
Auteur :
Burns, Alvin / Bush, Ronald
Éditeur :
Pearson Education (US)
ISBN :
9780135078228
Date de publication :
5 avr. 2011
Dimensions :
24,1 x 19,5 x 1,4 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
USA
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.