Up and out of poverty: the social marketing solution
Auteur :
Kotler, Philip T.
Éditeur :
Kotler, Philip T.Lee, Nancy R.,
ISBN :
9780137141005
Date de publication :
14 juin 2009
Dimensions :
23,2 x 15,6 x 2,7 cm
Poids :
572 g
Langue :
Anglais
Pays d'origine :
USA
In this book, legendary marketing expert Kotler and social marketing innovator Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. The authors offer new insights into why so many anti-poverty programs fail and propose a new paradigm that can achieve far better results.