Sports marketing: competitive business strategies for sports
Auteur :
Brooks, Christine M.
Éditeur :
Pearson Education (US)
ISBN :
9780138358938
Date de publication :
1 janv. 1994
Dimensions :
24,0 x 18,0 x 2,0 cm
Poids :
650 g
Langue :
Anglais
Pays d'origine :
USA
A basic text for courses in Sports Marketing. The book provides the essential information for planning and implementing sporting events from an intramural three-on-three basketball tournament to a professional tennis tournament.