Creative economy, the: how people make money from ideas

Auteur : Howkins, John
Éditeur : Penguin Books Ltd
ISBN : 9780141977034
Date de publication : 7 nov. 2013
Dimensions : 21,0 x 15,0 x 2,5 cm
Poids : 224 g
Format : B-format paperback
Langue : Anglais
Pays d'origine : Grande Bretagne

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age.

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