Analytic activism: digital listening and the new political strategy
Auteur :
Karpf, David
Éditeur :
Oxford University Press Inc
ISBN :
9780190266127
Date de publication :
12 janv. 2017
Dimensions :
16,0 x 23,9 x 2,0 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.