Hiding politics in plain sight: cause marketing, corporate influence, and breast cancer policymaking
Auteur :
Strach, Patricia
Éditeur :
Oxford University Press Inc
ISBN :
9780190606855
Date de publication :
6 oct. 2016
Dimensions :
23,1 x 15,5 x 1,5 cm
Poids :
386 g
Langue :
Anglais
Pays d'origine :
USA
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.