Perpetual enterprise machine, the: seven keys to corporate renewal through successful product and process development
Auteur :
Bowen, H. Kent / Clark, Kim B. / Holloway, Charles A. / Wheelwright, Steven C.
Éditeur :
Oxford University Press Inc
ISBN :
9780195080520
Date de publication :
1 déc. 1994
Dimensions :
24,1 x 16,4 x 3,3 cm
Poids :
894 g
Langue :
Anglais
Pays d'origine :
USA
Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives valuable lessons for managers. Derives from a major study combining five US companies and four universities.