Marketing: theory, evidence, practice
Auteur :
Sharp, Byron
Éditeur :
Oxford University Press Australia
ISBN :
9780195590296
Date de publication :
2 nov. 2017
Dimensions :
24,9 x 20,6 x 3,3 cm
Poids :
1728 g
Langue :
Anglais
Pays d'origine :
Australie
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.