Innovation in an advanced consumer society: value-driven service innovation
Auteur :
Inge Furseth, Peder / Cuthbertson, Richard
Éditeur :
Oxford University Press
ISBN :
9780198705116
Date de publication :
11 févr. 2016
Dimensions :
24,0 x 15,8 x 1,7 cm
Poids :
444 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.