Global strategic management
Auteur :
Frynas, Jedrzej George / Mellahi, Kamel
Éditeur :
Oxford University Press
ISBN :
9780198706595
Date de publication :
4 déc. 2014
Dimensions :
24,4 x 19,0 x 2,1 cm
Poids :
865 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.