Achieving a strategic sales focus: contemporary issues and future challenges
Auteur :
Le Meunier-FitzHugh, Kenneth / Douglas, Tony
Éditeur :
Oxford University Press
ISBN :
9780198706649
Date de publication :
16 juin 2016
Dimensions :
23,3 x 15,5 x 1,2 cm
Poids :
334 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.