Dictionary of marketing, a
Auteur :
Doyle, Charles
Éditeur :
Oxford University Press
ISBN :
9780198736424
Date de publication :
28 avr. 2016
Dimensions :
19,5 x 12,9 x 3,3 cm
Poids :
398 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.