Competitive strategies in european banking
Auteur :
Canals, Jordi
Éditeur :
Oxford University Press
ISBN :
9780198773504
Date de publication :
2 juin 1994
Dimensions :
23,3 x 15,7 x 1,7 cm
Poids :
466 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a strategic analysis of the European banking sector using Michael Porter's framework for industry and competitor analysis. The book surveys both the changing structure of the commercial banking industry in Europe and the strategic implications of these changes for the major players in the leading five EC countries.