Strategic management: process, content, and implementation
Auteur :
Macmillan, Hugh / Tampoe, Dr. Mahen
Éditeur :
Oxford University Press
ISBN :
9780198782292
Date de publication :
25 mai 2000
Dimensions :
24,6 x 18,9 x 2,1 cm
Poids :
707 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gives a structured balanced summary of the important concepts in the field of strategic management. This work examines how these concepts may be effectively applied in practice, giving special attention to demonstrating the significance of the role of people in strategy implementation.