Oxford handbook of strategy, the: volume one: strategy overview and competitive strategy
Éditeur :
Oxford University Press
ISBN :
9780198782551
Date de publication :
13 févr. 2003
Dimensions :
25,4 x 17,7 x 3,3 cm
Poids :
1049 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents an analysis of how thinking on strategy has evolved and what are the likely developments. "Volume One" focuses on two major areas: first, the different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective.