Unconventional methodology in organization and management research
Éditeur :
Oxford University Press
ISBN :
9780198796978
Date de publication :
22 mars 2018
Dimensions :
24,1 x 16,3 x 2,4 cm
Poids :
632 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Most researchers in organization and management studies keep to the same traditional research methods-like surveys and interviews. But research participants are now suffering from 'survey fatigue', and using the same old methods runs the risk of generating the same findings. This book encourages the development of unconventional methodologies.