Persuasion industries, the: the making of modern britain
Auteur :
McKevitt, Steven
Éditeur :
Oxford University Press
ISBN :
9780198821700
Date de publication :
16 août 2018
Dimensions :
24,1 x 16,3 x 2,4 cm
Poids :
628 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.