Ambush marketing and brand protection
Auteur :
Johnson, Phillip
Éditeur :
Oxford University Press
ISBN :
9780198845201
Date de publication :
4 mars 2021
Dimensions :
25,5 x 18,0 x 4,0 cm
Poids :
1280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.