Management of technological innovation, the: strategy and practice
Auteur :
Dodgson, Mark / Gann, David M. / Salter, Ammon
Éditeur :
Oxford University Press
ISBN :
9780199208531
Date de publication :
7 févr. 2008
Dimensions :
24,5 x 18,8 x 2,2 cm
Poids :
779 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The management of technological innovation is one of the most important challenges facing businesses today. Innovation is now the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors. The first edition of this book has been one of the most popular texts for students of innovation and technology management.