Exporting the american model: the postwar transformation of european business

Auteur : Djelic, Marie-Laure
Éditeur : Oxford University Press
ISBN : 9780199246649
Date de publication : 5 juil. 2001
Dimensions : 23,5 x 15,6 x 1,8 cm
Poids : 492 g
Langue : Anglais
Pays d'origine : Grande Bretagne

Explores trends in the evolution of business systems in post-war Western Europe, looking particularly at the influence of the American corporate model. The author focuses on France, West Germany and Italy after 1945 and the Marshall Plan, arguing that the model had varying degrees of success in these three countries.

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