Local players in global games: the strategic constitution of a multinational corporation
Auteur :
Kristensen, Peer Hull / Zeitlin, Jonathan
Éditeur :
Oxford University Press
ISBN :
9780199275625
Date de publication :
30 sept. 2004
Dimensions :
23,5 x 15,6 x 2,1 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What happens when autonomous firms from different countries come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole? This book tackles these questions through an empirical study of an 'actually existing' multinational.