Trade shows in the globalizing knowledge economy
Auteur :
Bathelt, Harald / Golfetto, Francesca / Rinallo, Diego
Éditeur :
Oxford University Press
ISBN :
9780199643080
Date de publication :
17 juil. 2014
Dimensions :
23,6 x 16,3 x 2,8 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.