Business research methods
Auteur :
Bryman, Alan / Bell, Emma
Éditeur :
Oxford University Press
ISBN :
9780199668649
Date de publication :
7 avr. 2015
Dimensions :
26,5 x 20,1 x 2,8 cm
Poids :
1498 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.