Managing services: challenges and innovation
Éditeur :
Oxford University Press
ISBN :
9780199696086
Date de publication :
5 déc. 2013
Dimensions :
24,1 x 16,3 x 2,1 cm
Poids :
486 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book is a collection of perspectives on service and service management written by leading researchers in the field. It considers the range and importance of services, the challenges of managing services and recent contemporary innovations in services and service management.