Enlisting masculinity: the construction of gender in us military recruiting advertising during the all-volunteer force
Auteur :
Brown, Melissa T.
Éditeur :
Oxford University Press Inc
ISBN :
9780199842827
Date de publication :
22 mars 2012
Dimensions :
23,4 x 15,6 x 1,8 cm
Poids :
549 g
Langue :
Anglais
Pays d'origine :
USA
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.