Magazine publishing industry, the: (part of the allyn & bacon series in mass communication)

Auteur :
Daly, Charles P.
Éditeur :
Daly, Charles P.Henry, D. J.,Ryder, Ellen,
ISBN :
9780205166121
Date de publication :
8 oct. 1996
Dimensions :
22,9 x 15,3 x 1,5 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
USA
Divided into three sections, this book presents an overview of the nature, scope, and roles of the magazine industry. The coverage includes the structure of a company, launching a magazine, the role of publishers, and editorial principles. It also offers insights into the state of the magazine business domestically and internationally.