Franchising dreams: the lure of entrepreneurship in america
Auteur :
Birkeland, Peter M.
Éditeur :
The University of Chicago Press
ISBN :
9780226051918
Date de publication :
1 avr. 2004
Dimensions :
2,0 x 1,4 x 0,1 cm
Poids :
227 g
Langue :
Anglais
Pays d'origine :
USA
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions.