Breaking up america: advertisers and the new media world
Auteur :
Turow, Joseph
Éditeur :
The University of Chicago Press
ISBN :
9780226817491
Date de publication :
15 mai 1997
Dimensions :
2,3 x 1,6 x 0,2 cm
Poids :
482 g
Langue :
Anglais
Pays d'origine :
USA
A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.