Hybridization of mne subsidiaries: the automotive sector in india
Auteur :
Becker-Ritterspach, F.
Éditeur :
Palgrave Macmillan
ISBN :
9780230206694
Date de publication :
3 déc. 2008
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries.