Media economics
Auteur :
Cunningham, Stuart / Flew, Terry / Swift, Adam
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9780230293229
Date de publication :
1 mai 2015
Dimensions :
21,6 x 13,8 cm
Poids :
231 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.