Advertising in the aging society: understanding representations, practitioners, and consumers in japan
Auteur :
Kohlbacher, Florian / Prieler, Michael
Éditeur :
Palgrave Macmillan
ISBN :
9780230293397
Date de publication :
8 mars 2016
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.