Motoring the future: vw and toyota vying for pole position
Auteur :
Wimmer, Engelbert
Éditeur :
Palgrave Macmillan
ISBN :
9780230299559
Date de publication :
30 nov. 2011
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.