When mbas rule the newsroom: how the marketers and managers are reshaping today's media
Auteur :
Underwood, Doug
Éditeur :
Columbia University Press
ISBN :
9780231080484
Date de publication :
29 juil. 1993
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.