When mbas rule the newsroom: how the marketers and managers are reshaping today's media
Auteur :
Underwood, Doug
Éditeur :
Columbia University Press
ISBN :
9780231080491
Date de publication :
23 nov. 1995
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.