Wine markets: genres and identities
Auteur :
Hannan, Michael T. / Negro, Giacomo
Éditeur :
Columbia University Press
ISBN :
9780231203715
Date de publication :
1 févr. 2022
Dimensions :
23,5 x 15,6 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers’ choices, whether they are selling traditional or nonconventional wines.