Radios niche marketing revolution futuresell
Auteur :
Herweg, Ashley
Éditeur :
Taylor & Francis Ltd
ISBN :
9780240802022
Date de publication :
30 juin 1997
Dimensions :
23,4 x 15,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.