Understanding broadcast and cable finance: a primer for the non-financial manager
Auteur :
Broadcast Cable Financial Mana
Éditeur :
Taylor & Francis Ltd
ISBN :
9780240809588
Date de publication :
23 janv. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.