Record label marketing
Auteur :
Hutchison, Tom / Allen, Paul / Macy, Amy
Éditeur :
Taylor & Francis Ltd
ISBN :
9780240812380
Date de publication :
28 sept. 2009
Dimensions :
23,4 x 19,0 cm
Poids :
774 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. This title explains the components of the contemporary record label's marketing plan and how it is executed. It includes an overview of the music industry.