Challenger customer, the: selling to the hidden influencer who can multiply your results
Auteur :
Dixon, Matthew / Adamson, Brent / Spenner, Pat / Toman, Nick
Éditeur :
Penguin Books Ltd
ISBN :
9780241196564
Date de publication :
3 sept. 2015
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
376 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.